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| *adidas NEO Bash |
adidas Philippines offers something fresh, new and accessible for the adapting and trendy youth last December 11, 2010. adidas introduced its newest brand to the Philippine market, the adidas NEO label, through the adidas Neo Bash. Held at Nuvo.City Lifestyle Center, teens of today enjoyed a night of fun, games and presentations from students from various schools and universities.
*Pictures taken during the adidas NEO Bash event
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| *Sam Concepcion receiving his award |
For more than 90 years, adidas has been providing every athlete the best footwear for a variety of sports discipline. In less than two decades since the brand started in the 1920’s, adidas has become the world’s leading sports shoe manufacturer and at the same time, producing sports apparel for competition and training.
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| Maja Salvador attends the event |
The timing couldn’t be better. adidas is the first sportswear brand to show a diversified strategic approach, targeting the young market who are conscious of price but demand value. adidas Neo offers the value and strength of leading global brand.
adidas Country Manager Nolet Puno shares, “adidas has done very well in the Philippines when it comes to sports shoe and apparel. We are confident and bullish about the retail industry in the Philippines that’s why we are very excited to launch our newest concept, which is adidas Neo. We’re opening 2 stores by the end of this year and adidas is still hoping to expand this brand to other key cities in the next few years.”
*Vast design of shoes available from adidas NEO collection
The adidas Neo mono-brand store is now open in Market! Market, The Fort, Taguig City. Watch out for the adidas Neo branch in Robinson’s Galleria to open soon. The Philippines is the first country in South East Asia to have the brand available for its consumers.
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| Young models showing the new adidas NEO Bash collection |
My verdict: I personally like the style of the clothes and apparel of the new adidas NEO collection. It fits the fashion style of the youth of today and yet you can still feel the sporty adidas trademark on it. The price of the products is also reasonable and it will surely fit the allowance of these teens. I think these young people will not have a hard time convincing their parents for these set of clothes as it is quality and yet fashionable. I also like how adidas during the event highlighted teens who are excelling both on their academics and chosen interest as this serves as their new role models
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