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Nokia President and CEO, Stephen Elop (left), and Microsoft CEO, Steven Ballmer (right) shakes hand to symbolize partnership of the Nokia and Microsoft last Feb. 11 at London, UK.
Last Friday (Feb. 11, 2011), many are anxious on a special announcement from Nokia from London. Later it was announced that Nokia and Microsoft plans to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem.

Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity for rapid time to market execution. Additionally, Nokia and Microsoft plan to work together to integrate key assets and create completely new service offerings, while extending established products and services to new markets.
Image courtesy of Nokia
Under the proposed partnership:
  • Nokia would adopt Windows Phone as its principal smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
  • Nokia would help drive the future of Windows Phone. Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
  • Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
  • Bing would power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter would provide search advertising services on Nokia’s line of devices and services.
  • Nokia Maps would be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience
  • Nokia’s extensive operator billing agreements would make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
  • Microsoft development tools would be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
  • Nokia’s content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.
“Today, developers, operators and consumers want compelling mobile products, which include not only the device, but the software, services, applications and customer support that make a great experience,” Stephen Elop, Nokia President and CEO, said at a joint news conference in London. “Nokia and Microsoft will combine our strengths to deliver an ecosystem with unrivalled global reach and scale. It’s now a three-horse race.”

“I am excited about this partnership with Nokia,” said Steven A. Ballmer, Microsoft CEO. “Ecosystems thrive when fueled by speed, innovation and scale.The partnership announced today provides incredible scale, vast expertise in hardware and software innovation and a proven ability to execute.”

Please visit www.nokia.com/press for press materials.

My view: Many people have been waiting for this announcement to come. There has been numerous rumors buzzing before this speculating that Microsoft will either have a Android or Windows 7 phone to be competitive at the market. I think it is really a strategic decision for both parties, especially for Microsoft, to have this partnership given the current competitive market on mobile technology. I think the two companies are a great fit to start this healthy competition in the industry. There has been some Symbian fans though not that happy with the decision of Microsoft but for my end I think it is really needed by the 2 companies to form an alliance against these network giants. Some are guessing it might not work but I believe there has been the same doubts before with Apple and Google and yet they were able to succeed. I am very eager to see the first phone that will be released with this partnership and if it can topple what the current market leaders have. I hope I can be one of the first to review this soon. Net, at the end I think it is the customers who will benefit from this partnership giving them more choices on the gadgets that will fit their lifestyle.

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