Image courtesy of Penshoppe Philippines |
“This collection is heavier on the basics: PENSHOPPE’s irrefutable domain. Not only are the frontliners decked out to rock‘n’roll; but, the pesty paparazzi and frantic bodyguards are donning PENSHOPPE blazers and dark jeans as well, says brand director, Alex S. Mendoza.
Image courtesy of Penshoppe Philippines |
Fronting the ad campaign are Solenn Heusaff, Akihiro Sato, Bea Soriano, and Mikael Daez. In describing the current collection, Solenn notes, “It’s so rock chic, which I absolutely identify with. I love the men’s denim that’s dipped in wax, which gives it a leather-like sheen.” “I love it, because it’s very punk glam, and they do have the best pair of jeans bar-none — studs and grommets add a whole lotta funk to the wardrobe,” adds statuesque Bea Soriano.
Image courtesy of Penshoppe Philippines |
A new and very welcome addition to the PENSHOPPE model roster, Mikael Daez says, “PENSHOPPE has a diverse clothing line-up. For those who are more stylish and trendy, they have the more spiffy array of choices, and for the more laid-back folk, like me, they have most definitely kept us in mind and unforgotten too.”
Image courtesy of Penshoppe Philippines |
Meanwhile, PENSHOPPE brings its landing gear to the runway with TRAILBLAZER: Philippine Fashion Week Holiday 2011. The collection embodies those “known for independent thought, rugged individualism, and pioneering mindsets.”
Whether you prefer to slip into a pair of leg-skimming embellished jeans, topped off with a stark white shirt to bring out your inner rock streak or emulate your favorite fashion icon by throwing over a leather jacket and dark sunnies to spruce up your wardrobe, you’ll be making that bold and confident statement!
Here's a behind the scene footage of Penshoppe's newest ad:
Personally, I love the new style of Penshoppe. I really love the concept of this shoot especially that I love B&W photography. The new style of Penshoppe will fit the generation of today of hip and yet with class. I would love to buy especially Mikael's top on his solo pic above.
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