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Ed Westwick during photo shoot for Penshoppe in Manila
*Photo courtesy of Penshoppe (Official) Facebook page
All Gossip Girl fans out there must already know the latest buzz about Chuck Bass being the new endorser of Penshoppe. At the moment this news was shared in social networking sites, it has already been a trending topic in twitter and a lot of girls are excited to see him. Actually, I heard that he is already in the country and doing photo shoots with his latest endorsements. My dear friend and elite PR head was with her when he arrived the other day and for sure a lot of folks envy her for it. Here's the latest press release about Penshoppe's latest endorser:

Ed Westwick with Penshoppe
Brand Director Alex Mendoza
Thenew face of the Philippines’ leading fashion brand PENSHOPPE is none other than international star ED WESTWICK, better known the worldover as Chuck Bass, an overlyconfident and sexy bad boy, in the popular television series "GossipGirl," from Josh Schwartz ("The O.C."), based on thetremendously popular book series about privileged teenagers who attend an eliteprivate school in New York City.
The announcement was recently confirmed by PENSHOPPE BrandDirector Alex Mendoza stating that, “the selection of (Westwick) was for theBritish-born actor to headline the brand’s 2011/12 campaign in the Philippines as well as to introduce a fresh new face that will represent PENSHOPPE’s newand revitalized image,” he explained. “We believe it is time to appoint someoneon an international scale. It’s time to show everyone that PENSHOPPE isupgrading itself to international levels. Someone like Ed fits the mindset andis admired by our market.”
Since the introduction of his bad boy character Chuck Bass in thepopular series Gossip Girl in 2007, his alter ego has made a unique styleimpression that has since landed him in magazine covers as well as a stylecopied by men the world over.
“On its 25th year, PENSHOPPE is proud to have actor EdWestwick as our headliner. His presence and charisma will definitely wake thePhilippines to the fact that what is originally Philippine made can also beworn proudly by a worldwide icon as well as people around the world.”
Ed is set to fly to Manila first week of June to shoot thecampaign with Australian fashion photographer Darren Tieste in cooperation withinternational publicity firm PR Asia Worldwide. The actor will endorse PENSHOPPE’s pre-Holiday 2011 to Summer 2012 collection. Mendoza shares, “Ed will embody the free and easy, sophisticatedcasual style that the brand is known for.”
If you are one in a million or billion and possibly trillion who doesn't know who in this world is Ed Westwick, then you better read this to know more about him:
Picture of Ed Westwick when he arrived at NAIA
*Photo courtesy of Joyce Ramirez
In February 2011 Westwick starred in the romantic comedy “ChaletGirl," with Felicity Jones, Tamsin Egerton and Bill Nighy. Directed byPhil Traill, the story details the story of a young girl from a working classsuburb who lands a job in an ultra-glam ski resort, where she's totally out ofher depth until she discovers her natural snowboarding genius and the boss'sgorgeous son Johnny (Westwick).
In2009 Westwick had a guest star role on the Showtime comedy, “Californication”as Balt, a vampire-obsessed student of Hank’s, played by David Duchovny.He wasalso seen in "Son of Rambow," an independent film directed by GarthJennings. Westwick played Lawrence, a bully and surrogate father figure to hisdevoted younger brother. "Son of Rambow," which premiered at the 2007Sundance Film Festival, caused quite a buzz at the festival, selling toParamount Vantage for the highest amount at the festival.
Westwickwas awarded the Young Hollywood Breakthrough Award at the 2009 Young HollywoodAwards. An emerging young British actortrained at The National Youth Theatre in London, Westwick has been seen in “100Feet” starring Famke Janssen and Bobby Cannavale and “S. Darko” a sequel to thehit movie “Donnie Darko”.He also played the role of Alex in Alfonso Cuaron's"Children of Men," opposite Clive Owen and Julianne Moore. Westwickwas also seen playing the role of Zoran in Anthony Mighella's "Breakingand Entering," opposite Jude Law, Juliette Binoche and Robin Wright Penn.
Additional credits includeguest leads in "Afterlife" for ITV1, "Casualty" for theBBC, "Doctors" for the BBC and "Dream Team" for Sky One.When not filming "Gossip Girl" in New York City, Westwick residesoutside London.
In March 2011, he began filming Clint Eastwood’s biographical film“J. Edgar”. Westwick will play Agent Smith, Hoover’s biographer alongsideall-star cast Leonardo DiCaprio,Arnie Hammer, Naomi Watts, Judi Dench and Jeffrey Donovan. This film is set forrelease in 2012.

Ed Westwick with PR head Joyce Ramirez
I think it was a big leap for Penshoppe in getting Ed Westwick as their lead endorser. It made all their competitors at awe that they were able to get a dashing and international celebrity to endorse Penshoppe clothing brand. This truly signifies the world class quality and trendy design of the company that they were able to have Ed endorse them. I hope I can meet him as well and be able to interview him. If you have a question for Ed, what would it be?


PS: If you guys want to meet ED WESTWICK in person, follow Penshoppe on Twitter NOW!

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