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NBA 3-on-3 Philippines 2011 presented by Sprite
Last June 3, basketball players, members of the media and bloggers (including kahitanoito) was invited on an exclusive event to watch Game 2 of NBA 2011 Finals against Miami Heat and Dallas Mavericks and also to witness an announcement from NBA Asia, Sprite and Solar TV. First half is an intense match between the Mavs and Heat but everyone was also curious what is set to be announced that day. Here are some photos during the event:

During the half-time break, the big news was revealed that the first-ever NBA 3-ON-3 Philippines presented by Sprite will take place in Manila at the SM Mall of Asia Music Hall from July 1 to 3, 2011. Aside from the on-court competition, there will be authentic NBA entertainment and experiences for fans as Four Time NBA Champion Horace Grant and Kincks City Dancers will be present during the said event.

The NBA 3-on-3 Philippines 2011 is presented to us by Sprite. The event will provide the Filipino youth a venue for them to improve their basketball skills and at the same time compete amongst their peers. The competition will be open to boys and girls ages 11 to 19 years old and an open division for men's, where each team is composed of four members. Here are the different divisions for this event:
  • 13 and Under (boys division)
  • 15 and Under (boys and girls division)
  • 17 and Under (boys division)
  • 19 and Under (boys and girls division)
  • Open division (men's division)
Riki Flores hosting the event
The team can register starting June 3, 2011 for a minimal fee of Php 800 per team for Age divisions and Php 1200 per team for Open division. Registration is on a first come first serve basis until June 28 at different registration sites. You can refer to the event fact sheet on this link for more information or at their website http://www.nba3on3.com/Philippines.

Current All-Stars and legends from the Philippine Basketball Association (PBA) will also attend the event and take part in the activities. In order to further enhance fan experience, NBA Legend Horace Grant, a four-time NBA Champion and an NBA All-Star in 1994, will make appearances and interact with fans through clinics and community events. Here's an official statement from Horace on his involvement on this event:
"I'm really looking forward to my trip to the Philippines. I've heard that it's a nation that loves basketball and I can't wait to meet the participants of the NBA 3-on-3 Philippines 2011 presented by Sprite tournament. I have never been to Manila before but look forward to participating in the NBA Cares event and helping teach the great sport of basketball. See you all in July!" - Horace Grant
Here are also some statement from Sprite and NBA Asia and also an exclusive interview from Riki Flores during the event with Edward Winkle, Senior Director, Business Development & Marketing Partnerships, NBA Asia as:
"We're very excited to partner with NBA and to take part in this inaugural NBA 3-on-3 event," said Criselle Pascual, Sprite Brand Manager, The Coca-Cola Export Corporation. "It is important to encourage the youth to engage in sports like basketball to keep them active and hone their passion for the game at an early age. Sprite is the perfect partner of the NBA because its refreshingly clear attitude embodies the youth spirit of fun and love for the game."
Sprite - official sponsor of the event!
"We greatly appreciate the support of our long time partner Sprite and they are an ideal presenting for our first ever NBA 3-on-3 tournament in the region," said Scotty Levy, Senior Vice President and Managing Director, NBA Asia. "The Philippines is the perfect place to launch this event given the country's rich culture and passion for basketball. Thanks to the support of all of our partners, we expect this to become an annual competition that gives everyone an opportunity to experience the sport and get further involved in the game of basketball."
Aside from Sprite, the event will be joined by SOLARtv Network Incorporated, the company behind Basketball TV and NBA Premium TV) as the official media parter together with Studio 23. Supporting partners also include Energen and Spalding. Venue partner is SM Mall of Asia. Here's a statement from SOLARtv Network regarding this event"
"SOLARtv Network Incorporated is giving its full support to the NBA's efforts in promoting basketball in the country. Peter Chanliong, CEO said "NBA fever is at its peak right now and we are excited to be a part of the NBA 3-on-3 Philippines 2011 presented by Sprite. The Philippines is one of the biggest markets for the NBA in Asia and through this effort, we hope to extend and broaden the NBA fan base, and take the sport to greater heights."
NBA 3-on-3!
It was also announced that other NBA-style events will be conducted during the duration of the event, which include a Sprite Slam Dunk contest and Energen Skills Challenge where participants can compete and show their abilities in front of a home crowd. As said earlier, the Knicks City Dancers will be gracing the event to provide an authentic NBA half-time show to Filipino audience. NBA merchandise will be given away plus expect live music to keep fans entertained. What's even great that you can watch the tournament and soak in the festivities FREE OF CHARGE!

All participants of the NBA 3-on-3 Philippines 2011 presented by Sprite will receive a jersey and NBA sling bag, with early registrants (those who sign up before June 10) receiving a signed photograph of NBA legend Horace Grant. There will also be prizes for the winner of each division. If you are already planning to join the competition, here's the link to the official 3-on-3 basketball rules that will be used during the event.

Aside from the tournament, the league's global social responsibility program, NBA Cares, will also conduct a variety of community events in conjunction with the NBA 3-on-3 Philippines 2011 presented by Sprite.

For more information about NBA 3-on-3 Philippines 2011 presented by Sprite and chances to win daily quiz prizes, please log onto www.nba3on3.com/Philippines . Fans can also get updates on the event by following the NBA on twitter at www.twitter.com/NBA_Philippines and through Facebook at www.facebook.com/nba
Bill Velasco winning the grand prize at the event
The media event ended was well participated by a lot of media personalities and basketball players as they enjoy Game 2. Everybody thought that it was a easy victory from Miami but all of a sudden there was a reversal of fortune as Dallas was able to put Heat in drought with a 15-2 run. The game was so intense and the last point from Nowitzki seal the game to claim Dallas first victory for the Finals. Members of the media who bet Dallas to win were raffled off for a grand prize during the event, which was won by Bill Velasco. The event was great and good hosting job from Riki Flores!

I know a lot of Filipinos love basketball and have been waiting for such event and tournament to happen. I think this is a good opportunity for Filipino youth to be exposed on such activities and learn from it. The future Kobe Bryant, Derrick Rose, LeBron James, Dirk Nowitzki will be on the bunch of players participating on this event. I hope, if my schedule permits, to cover this event and bring you some exclusive news related to it. Follow my blog to be updated!

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