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Philips Urban Adventure all set on August 27, 2011!

Do you have extra adrenaline pumping in your system? Do you want an "Amazing Race" type of experience in Metro Manila? Want to win Php 100,00 worth of prizes? If your answer is yes in all the 3 questions then Philips, a global leader on lighting, consumer lifestyle and healthcare, is coming out with a special treat for thrill-seekers and race enthusiasts via a unique adventure competiton... The Philips Urban Adventure.

Last August 2, kahitanoito attended the media launch of Philips Urban Adventure at National Sports Grill at Greenbelt, Makati City. The event was hosted by a former The Amazing Race Asia (TARA) Season 2 runner-up, Rovilson Fernandez. Mr. Rico Gonzales, CEO of Philips Electronics and Lighting  Inc., joined Rovilson explaining what's in-store for those who will join the event, which is similar to the competition Rovilson and Marc Nelson joined before. Philips Urban Adventure is a one-day race around the Metro Manila, where 12 two-person teams will take on various physical and mental challenges, and get a chance to win  Php 100,000 in cash and prizes. The competition, set for August 27, is one of the activities lined up for Philips’ anniversary celebrations, as the company marks 55 years in the Philippines.

Registration for the race is now ongoing, and interested teams may sign up at the official website, www.philipsurbanadventure.com, where they will be asked to upload a creative photo of themselves featuring anything related to Philips, such as a product, a store, or an activity that Philips is known for.

The photo must be accompanied by a short creative write-up describing the team and the photo concept, as well as explaining why they should be among the finalists. From the initial pool of entries, 24 teams will be shortlisted by Philips’ judging committee based on photo creativity (50%) and write-up creativity (50%). The 12 finalists will then be decided via public voting on the website.

The application period will run from August 2 to 15. The 24 shortlisted teams will be announced on August 17 via the official website and through Facebook, at www.facebook.com/philipsurbanadventure. Fans can vote for their favorite teams from August 17 to 22, with the 12 finalists set to be announced on August 23. Regular updates on the event will be posted on the Facebook page. 

Here's the complete copy of the mechanics:
Philips Urban Adventure Mechanics (click to enlarge)
What are you waiting for? Joining is free so grab your partner and join this once and lifetime adventure. You might be taking home 100,000 worth of prizes by August 27! 

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