|Image courtesy of Western Union|
With 470,000 locations in 200 countries and territories , Western Union has an enormous global presence.
To celebrate this unique status, Western Union is calling for the Philippines’ most globally connected individuals to step forward and take the Western Union Network Challenge at www.westernunionworld.com/yourworld.
The search will be fuelled by a new interactive, online Application called Your World which Western Union has created to mark its 160th anniversary. It visualizes Facebook fans’ global connections and users receive a score (“World Index”) that shows how globally connected they are. They can compare their ranking against their Facebook friends, against others in their country and against others in the world.
|Carlos Celdran, Divine Lee and Abe Olandres during the launch|
“Western Union is giving Filipinos the opportunity to make a name for themselves in the global community,” said Patricia Riingen, Western Union Senior Vice President for Pacific & Indochina.
“Filipinos have come a long way, venturing out into strange lands, building their personal networks and immersing themselves in new cultures whilst maintaining strong ties with their family and friends back home.
“With the Philippines recently being hailed as ‘the social networking capital of the world’, having nine out of ten online Filipinos on Facebook , it also stands a strong chance of being one of the most geographically connected nations globally.”
Launching the Network Challenge, Western Union President and CEO, Hikmet Ersek, said:
“When we were thinking how best to celebrate our landmark 160th anniversary and the role we play in connecting people across the globe, Your World made perfect sense.
“We’re incredibly proud that people across the globe have been inviting us to be part of their lives for 160 years. Today, we’re online, on mobile, on the phone, around the corner in 470,0001 locations and around the clock. That gives us a privileged and unique perspective on the world.
“We wanted to find a way to give consumers their own bird’s eye view of their personal network in the world. As well as being a fun way to celebrate the power of human connectivity, Your World is going to create some fascinating insights, and perhaps encourage more of us to reach out to our fellow global citizens.”
|Carlos Celdran, Divine Lee and Abe Olandres checking their world index|
Local celebrities such as retail entrepreneur and style icon Divine Lee, cultural tour guide and activist Carlos Celdran, and IT expert “Yuga” Abe Olandres have already logged into Your World, challenging friends and fans to beat their rankings.
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