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Image courtesy of adidas Philippines
I think I need to hit the gym soon with the lot of food I've eaten during my recent trips and birthday vacation. Good thing Adidas has launched the new adiPure 360 training shoe: a multi-directional and multi-purpose training shoe. With both a men’s version, and a model especially for women, the adiPure 360 is designed to let your feet move as nature intended and help you get the most out of your workout by helping to help build natural strength, agility and balance - and it’s designed to make muscles work harder during exercise.  I was actually able to try it out on their store and first glance the design is already impressive. The shoe is also very light to wear so it fits especially those who are on their training and getting back to shape. 
Image courtesy of adidas Philippines

While most other sports have footwear designed specifically for the sport itself, the adiPure 360 is designed primarily for the gym. I was amazed that adidas came up with this product since I must admit I'm using my running shoes for the gym and it is quite hard to use it especially on the treadmill where the texture is different. adidas used super light and flexible materials, it features the latest in technology to support multidirectional movement, and the anatomically designed shoe provides comfort and support throughout every stretch, every squat and every exercise during your workout.
Image courtesy of adidas Philippines

The design and overall flexibility of the adiPure 360 promotes unrestricted movement and harnesses the body’s mechanics. It aims to strengthen the muscles in the feet, toes, ankles and lower legs, while offering a natural feel that is one step from being barefoot- but with the increased foot protection needed during a workout. Here's what the adidas Category Manager have to say about their latest product 
Adrian Carney, adidas’ Category Manager for Men’s Training Footwear comments on the innovation and objective behind the development of the adiPure 360: “The foot is a highly complex part of the body - in fact you could say that a lot of engineering went into its design and function! To get the most out of a workout, it’s important to focus on how your feet interact with the ground in almost the same way you think about how your hands interact with a ball or a bat during sports.  Using your foot’s natural power and movement can help you strengthen muscles you never knew you had in your feet, lower legs and throughout your core.”
 “The adiPure 360 is multi-purpose shoe, designed with the gym in mind. We focused on solving the problem of ill-fitting and inappropriate footwear undermining the efficiency of an individual’s workout. We identified that a custom made shoe designed to harness the unique movements a person typically makes during their workout was a solution.”
I'm really interested to try out it myself. Hope I can give it a try or better yet purchase one so I can better provide a more thorough review about the experience with the shoe. I'll keep you posted once I was able to do so. If you already purchased one, hope you can share your thoughts about this shoe.

For more information on the new adiPure 360 and the full line up of adidas training products and apparel, visit www.adidas.com/training

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