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Posted by kahitanoito - - 6 comments

A look at the 2013 Giving Journal of Coffee Bean and Tea Leaf

As Halloween is just starting to sunset and trick or treat events is done, the season of giving or treats is already around the corner. For coffee lovers in the Philippines, it is already the season of planners!
A look at the 2013 Giving Journal of Coffee Bean and Tea Leaf

First coffee company to start the annual stamp/sticker collection craze this year is Coffee Bean & Tea Leaf (CBTL). They already kick-off the stamp collecting season today (October 31, 2012) for all planner-enthusiasts or collectors in the country with their 2013 Giving Journal. Filipinos know that this is the trend every Christmas season to have on their wallets stamp cards in the hope to get the latest planners for the upcoming new year. I know you are excited to know how many stickers/stamps to collect or what are the differences this year. So here's a summary of it:
2013 Giving Journal options - I like the darker one

What is different this year?
- You only need to collect 12 stamps as compared to 18 last year. You now save 6 drinks - but that should not be a problem because for sure you like CBTL drinks you can even get to complete for 2 planners.
   - There is a need this year to purchase at least 1 Espresso-based beverage as last year it is not required
   - One need to purchase only 8 drink of their choice (as compared to 15 last year) given the reduction of stamps required.
- There are 2 variants or colors of planner that you can choose from (grey/brown) vs only 1 color last year (white) 
- You cannot combine stamp cards anymore 
A look inside 2013 Giving Journal - Click to enlarge
What is retained this year?
- The monthly coupons or treats still exists for this year. See below the list of treats
- Same format, sections or page layout as last year with just minimal changes
- Every cup will still help to sponsor the Real LIFE foundation
- Christmas drink flavor (Red velvet) is still the same as last year
2013 Giving Journal (January - March)  - Click to enlarge
2013 Giving Journal (April - June)  - Click to enlarge
2013 Giving Journal (July - September)  - Click to enlarge
2013 Giving Journal (October - December)  - Click to enlarge
I know you are very eager to know how to collect one now, so here's the complete list of mechanics to start your stamp collection.
My favorite CBTL drink and 2013 Giving Journal Stamp Card
Mechanics:
1. A minimum single receipt purchase of any Original Ice Blended Coffee-based, or Tea-based Beverage, or Frozen Swirl, qualifies a customer to get a stamp card and one (1) stamp.
2. Each card consists of 12 circles with corresponding drink assignments. These are as follows:
  • 1 Original Ice Blended (any flavor, regular or large)
  • 1 Tea Latte (any flavor, regular or large)
  • 1 Espresso-based Beverage (regular or large)
  • 1 Red Velvet Hot Cocoa or Red Velvet Ice Blended (regular or large)
  • Any 8 Regular or Large Original Ice Blended Coffee-Based, or Tea-based Beverages, or Frozen Swirl
  • *A purchase of 1 box of CBTL Capsules (any flavor) = 2 stamps
My 2013 Giving Journal Stamp Card - 1 Stamp Done, 11 to go!
3. Stamp card must always be presented so that a circle may be stamped whenever its corresponding assignment is purchased.
4. Once all 12 circles are stamped and completed, the Customer will be able to claim The Coffee Bean & Tea Leaf 2013 Giving Journal at any The Coffee Bean & Tea Leaf branch. Combining of stamp cards is not allowed.
5. The completed stamp card should be presented and surrendered to the branch where the 2013 Giving Journal will be claimed. The cashier will punch the stamp card to prevent reuse.
6. Promo period is from October 31, 2012 to January 6, 2013
7. The 2013 Giving Journal may be claimed all throughout the promo period until 60 days after the prom has ended.

Here are other pictures of the planner during my experience with it earlier:

I truly like this CBTL Christmas promo since I truly believe more on the greater cause to support the kids of Real LIFE foundation. I was able to talk to CBTL Marketing staff a few years back and had a better understanding of their cause and also like their idea of giving the customers more flexibility on the drink they purchase rather than being semi-forced to get the latest drinks. :)

How long do you think I can complete my stamp card? I know you are excited as well so what are you waiting for? Purchase your favorite CBTL drinks now and have your own 2013 CBTL planner or journal soon, plus you also help young kids future! 

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6 Responses so far.

  1. Big help! Thanks! :)
    God bless the generous hearts of CBTL and REAL LIFE! :)

  2. Thanks Jean for your response. Are you starting to collect your stamps at CBTL? How many stamps do you already have?

  3. Big help. Thanks! :D Excited to have one!

  4. Big Help. Thanks! very excited to have one!

  5. tari says:

    I was just outside a CBTL branch last night but turned away at the last minute due to my practical nature. I regret it now since my next opportunity to start my sticker collection is two days away! Argh!

    In any case, thank you for sharing!

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