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| BYO Cup Day Philippines taken during the launch |
This is the term we grew up with whenever I see 7-11 stores. A visit in 7-11 will not be complete without having their famous frozen beverage brand called Slurpee. I can still remember how I will fill up my cup and sometimes combine flavors to make that perfect concoction. I'm like an Einstein mixing the right formula to make the best "brain freeze" experience.
Your brain freeze experience will be a lot better as 7-Eleven will bringing in something what they did in Australia. They did something ingeniously fun and wacky that sent people rushing to the convenience store chain with their teapots, canisters and even wheelbarrow, to be filled with Slurpee... the Slurpee Bring Your Own Cup Day.
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| Famous bloggers present during BYO Cup Day Philippines launch |
When I was invited for the launch, I initially thought that 7-Eleven will just be coming out to be more environmentally friendly but already remembered that they are using paper cups. I was surprised that they are doing this outrageous promotion. During the launch, famous bloggers attended the event and brought their most out-of-the-box container to fill up with the world famous Slurpee. Bloggers even joined contest to be the first to finish up a cup of Slurpee.
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| BYO Cup Day Philippines Mechanics |
Customers are encouraged to bring the craziest cups they can think of. Anything that can be filled is fair game provided that it follows the rules. As long as the "cup" in question is hygienic, watertight, fixed in shape and size and able to fit the "MaCUPangyarihang Bilog" (very witty name indeed), customers can fill to the brim with Slurpee. Be warned, however: Brainfreeze may occur.
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| BAng MaCUPangyarihang Bilog taken during the launch |
When it will happen? How much is it?
The Philippines' first ever Slurpee Bring Your Own Cup day happens on November 7, 2013. For only Php 29 (yes, no typo there it is really that cheap), anyone can use the craziest "cups" they can get their hands on.
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| Here are some samples that you can bring for the BYO Cup Day Philippines |
On Slurpee BYO Cup Day customers who participate can upload their photos with their craziest cups in the online contest Photos can be posted on 7-Eleven's social media pages on Facebook and Instagram for a chance to win cash prizes. Be sure to use the hashtag #BYOCupDay to keep tabs of the Slurpee madness this coming November 7.
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| Famous blogger David Guison with the BYOC winner taken during the launch |
For more information on BYOC, visit https://www.facebook.com/711philippines
