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adidas is ALL IN: Launching the biggest marketing campaign in the brand's history

Posted by kahitanoito - - 0 comments



Image courtesy of Adidas Philippines
Today, international sporting goods manufacturer adidas unveil its latest global brand campaign. This is the first time that the company has created a campaign leveraging the adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands, ensuring that it is the most diverse and all-encompassing glimpse into the brand ever.

When you love your game, whatever the game, you put your all into it. This is what brand ambassadors from football stars Lionel Messi and David Beckham to NBA star Derrick Rose and pop icon Katy Perry to the adidas skateboarding team and many more have shown. Basically, the campaign showcases adidas’ distinctive presence across and into different sports, cultures and lifestyles fusing the worlds of sport, music and fashion.



"’all adidas’ is the biggest campaign we have ever executed. Its creative concept brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility only adidas has.” explains Erich Stamminger, member of the Executive Board responsible for Global Brands. “In the past ten years we have successfully extended the adidas brand into three powerful sub-brands with adidas Sport Performance, adidas Originals and adidas Sport Style. Now we are proud to be able to show the breadth and depth of the adidas brand in one global brand campaign.”

“This campaign captures the very essence of adidas. The all-embracing passion for the love of the game is the connection we have with our consumers. As an athlete, you go ‘all in’ to surpass your limits. As an artiste, you go ‘all in’ to break new ground. As a fan, you go ‘all in’ to support your favourite team. And as a brand, we go ‘all in’ to support you in what you love,” said Marcus Chew, adidas Senior Manager, Brand Communications and Sports Marketing, Area SEA.

The “all adidas” campaign takes place throughout 2011 in a mix of environments from sport to music, lifestyle to fashion with different elements rolling out over the year. There’s definitely more to come, watch out for more details that will be posted on http://www.facebook.com/adidasPhilippines.

As an athlete, you go ‘all in’ to surpass your limits. 
As an artiste, you go ‘all in’ to break new ground. 
As a fan, you go ‘all in’ to support your favourite team. 
And as a brand, adidas goes  ‘all in’ to support you in what you love.

I personally like the new campaign of Adidas being "all in". I'm a big fan of this brand and its nice to see how they came up with their newest campaign. I love how they were able to feature adidas as a brand not only for sports but for all condition, may it be just for recreation, party or a simple attire that can really make you stand out from the rest and yet be comfortable so you can all in to pursue what you desire.


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